Data Cleansing

Consumer data validation and recency

Clean data is the foundation stone of efficient direct marketing. Optimum data quality minimises campaign wastage and increases performance.

Capturing data in real-time

Part of DLG and PDV’s Data Enhancement range, our data cleansing services help clients:

  • improve match rates
  • increase the effectiveness of insight work
  • avoid brand damage
  • comply with the Data Protection Act 1998

Best practice in database cleansing including the ongoing use of external suppression, goneaways and mortality files is a priority.