About DLG and PDV
Founded back in 1998, DLG changed direct marketing with Consumer Lifestyles – the UK’s first telephone lifestyle survey. PDV has pioneered online data collection since its formation in 2000, winning numerous awards for its online brands. The 2008 launch of its CleanLeads platform set new standards for lead management quality and compliance.
DLG’s landmark purchase of Wegener DM built our stature significantly. But it’s the unrivalled success of DLG and PDV’s lead generation services that have really grown our business – and our database. Today, it stands at over 23 million records. We are proud to be the UK’s largest consumer lifestyle data providers.
DLG and PDV have always taken compliance very seriously. DLG is a DMA member and Data Controller that collects data directly from subjects. PDV is a Broker acting as a Data Processor on behalf of trusted and reputable data collectors including DLG. PDV is not a DMA member. However, both DLG and PDV both hold the DataSeal and Cyber Essentials accreditations.
Fuelled by the quality and commitment of our team, DLG and PDV have continually to strived for excellence in multi-channel direct marketing through powerful digital and data solutions. Our goal remains the same as it was 21 years ago: reaching and building the most responsive consumer audiences.