Our Story

Driving consumer data innovation

Right from the start, DLG and PDV have been passionate believers in consumer data marketing. As associate companies, we work closely together to deliver multi-channel marketing solutions.

About DLG and PDV

Founded back in 1998, DLG changed direct marketing with Consumer Lifestyles – the UK’s first telephone lifestyle survey. PDV has pioneered online data collection since its formation in 2000, winning numerous awards for its online brands. The 2008 launch of its CleanLeads™ platform set new standards for lead management quality and compliance.

DLG’s landmark purchase of Wegener DM built our stature significantly. But it’s the unrivalled success of DLG and PDV’s lead generation services that have really grown our business – and our database. Today, it stands at over 23 million records. We are proud to be the UK’s largest consumer lifestyle data providers.

DLG and PDV have always taken compliance very seriously. DLG is a Data Controller that collects data directly from subjects. PDV is a Broker acting as a Data Processor on behalf of trusted and reputable data collectors including DLG. However, both DLG and PDV both hold the DataSeal and Cyber Essentials accreditations.

Fuelled by the quality and commitment of our team, DLG and PDV have continually to strived for excellence in multi-channel direct marketing through powerful digital and data solutions. Our goal remains the same as it was 21 years ago: reaching and building the most responsive consumer audiences.


Our Vision, Mission and Values


Reaching the right consumers


We aim to be the UK’s leading supplier of consumer data by; focusing on our client’s needs, our consumer’s wishes, our regulator’s requirements and the development of our employees.


Quality - We strive to improve the quality of our service through excellence in data performance and compliance. Our commitment to optimising campaigns enhances the reliability of our consumer data.

Trust - We believe honesty, transparency and respect are key to building long-lasting relationships with our clients, consumers, regulators and employees. We aim to deliver what we promise and be the data partner of choice.

Teamwork - Our results-driven approach empowers and develops our people to work as a team; valuing opinions, sharing ideas and celebrating achievements. Communication with our clients and regulators allows us to tailor solutions to consistently exceed expectations.

Expertise - Our direct marketing experience allows us to create innovative solutions and services, which together with our knowledge of consumer data drives campaign performance.


Memberships & Accreditation

We are committed to providing quality and compliant data through industry’s best practice standards.

See our memberships


Our People

Meet some of our key team members and find out what their role involves at DLG and PDV.

Read their profiles


Join Our Team

Looking for your next challenge? Learn how you could be a part of our growing team.

View our current vacancies