Data Assets
Our Consumer Lifestyles™ Database
High performance lists from the leaders in consumer marketing data
The days of wasteful mass campaigns are long gone. Targeting effectively and efficiently is the primary challenge for direct marketers today. DLG and PDV's Consumer Lifestyles™ Database and bespoke lead generation provides the required customer and prospect insight– and the volumes to action it.
Precise targeting
Our Consumer Lifestyles™ Database offers over 400 variables across 23 million individuals. A wealth of detail at individual level includes demographic indicators, lifestyle variables and purchasing behaviour. Powered by the UK’s largest multi-channel acquisition programme , all the primary variables represent a real consumer answer.
Our data profiling service describes the attributes of a client’s best customers and so helps to select the right prospects. A range of modelled indicators pinpoint the most likely respondents to different offers.
Data in volume
DLG and PDV are one of the largest collectors of fresh data, collecting over 5 million survey responses every year via web, email, telephone and mobile channels. Millions of records to choose from gives the freedom to test different target groups – and then roll out in volume. In challenging niche markets, multi-channel Lead Generation services generate extra prospect records based on a client’s bespoke customer profile.
400+ Lifestyle & Lifestage variables
Breadth, depth, recency and accuracy: our Consumer Lifestyles™ Database supports targeted direct customer acquisition, retention and enhancement – through any channel, for any sector.
Email, landline, mobile or postal: select the most effective route to market from millions of channel contacts and via the UK’s largest data collection programme. We know which channels consumers prefer – insight that can inform client campaigns.
DLG and PDV’s data collection programme fully complies with all current UK legislation and best practice guidelines.
Contact channel data
- 23m postal records
- 10m landline numbers
- 4m mobile numbers
- 5m email addresses
Over 400 individual variables covering demographics, lifestyle characteristics and purchasing behaviour, plus individual channel contacts for email, landline, mobile and postal address. Here are some examples.
