Consumer Data
The market-leading consumer database
Our Consumer Lifestyles™ Database is an incomparable resource for data-driven marketing. It offers breadth, depth and accuracy – over 400 demographic, lifestyle and purchase intention variables across 23m records.
Data Quality Management
DLG and PDV collect, maintain and distribute consumer data in line with the requirements of UK legislation. We are also accredited by the DMA’s DataSeal. All data is regularly screened against a roster of industry-standard reference files.
The UK’s largest consumer data collection programme
DLG and PDV are the most experienced lifestyle data generators in the UK, with a 19-year track record. Our multi-channel data acquisition scheme is the UK’s largest. This level of activity promotes recency, accuracy – and maximum response.
Millions of channel contacts
DLG and PDV’s Consumer Lifestyles™ Database offers millions of channel contacts for more than 23 million prospects. Solus or multi-channel email, mobile, landline or mailing lists – we can supply your needs. Our investment in data acquisition ensures regularly refreshed, accurate records.
Essential data compliance
Our approach to compliance follows a stringent due diligence and auditing process, which takes into account industry rules and regulations; including the new General Data Protection Regulation (GDPR) legisation. Find out what GPDR is and how it will impact your business.