Data Assets

Our Consumer Lifestyles™ Database

High performance lists from the leaders in consumer marketing data

The days of wasteful mass campaigns are long gone. Targeting effectively and efficiently is the primary challenge for direct marketers today. DLG and PDV's Consumer Lifestyles™ Database and bespoke lead generation provides the required customer and prospect insight– and the volumes to action it.

400+ Lifestyle & Lifestage variables

Breadth, depth, recency and accuracy: our Consumer Lifestyles™ Database supports targeted direct customer acquisition, retention and enhancement – through any channel, for any sector.

Email, landline, mobile or postal: select the most effective route to market from millions of channel contacts and via the UK’s largest data collection programme. We know which channels consumers prefer – insight that can inform client campaigns.

DLG and PDV’s data collection programme fully complies with all current UK legislation and best practice guidelines.

Over 400 individual variables covering demographics, lifestyle characteristics and purchasing behaviour, plus individual channel contacts for email, landline, mobile and postal address. Here are some examples.