Consumer data validation and recency

Clean data is the foundation stone of efficient direct marketing. Optimum data quality minimises campaign wastage and increases performance.

Part of DLG and PDV’s Data Enhancement range, our data cleansing services help clients:

• improve match rates
• increase the effectiveness of insight work
• avoid brand damage
• comply with the Data Protection Act 1998

Best practice in database cleansing including the ongoing use of external suppression, goneaways and mortality files is a priority.