Data Enhancement
Trust your data to the experts
Customer and prospect data is the lifeblood of marketing. To perform optimally, a database has to be in prime condition.
DLG and PDV’s Data Enhancement services ensure our clients’ data is clean, accurate and compliant. Our cleansing, profiling and appending facilities boost campaign performance and reduce costs. All work is carried out in a secure, DataSeal accredited environment. Our services:
- sharpen targeting
- cut campaign wastage
- improve marketing ROI
Data Enhancement Options
- Data Profiling
- Data Cleansing
- Data Appending
Why run a Data Audit?
A data audit is the essential first step in data enhancement.
Assessing your data evaluates the health and completeness of existing customer and prospect data. Our data health audit ‘Validata’ boosts the quality of your data and improves campaign accuracy.
The Validata report highlights possible cleansing and enhancement work.
- extent of duplication
- deceased and goneaway records
- out of date postcodes and addresses
- missing channel contacts
- extra lifestyle or lifestage variables
Providing a baseline for further action, Validata can help you maximise the effectiveness of your campaign and achieve substantial ROI.
Increase acquisition and improve retention with data enhancement options
Data Cleansing
Is your customer data ready for action? Data hygiene should preface any marketing campaign. DLG and PDV’s cleansing services ensure a robust, compliant dataset.
Data Profiling
Profiling helps select prospects similar to your ideal customers. Our insight team helps discover:
- which groups to target
- which channels to use
- what products to offer them
Data Appending
Expand your campaign targeting and channel options. Appending new contacts and lifestyle variables improves communications while cutting costs. Our Consumer Lifestyle™ Database offers millions of enhancement possibilities.