Consumer Insight – part of our data solution
DLG and PDV take the guesswork out of prospecting
Profiling your customer data provides the intelligence needed to select the right target groups – the ones most likely to become profitable customers. More accurate selection discards unresponsive prospects, increasing marketing efficiency.
Identify your best prospects
Following an initial audit of your customer data, our analysts build sophisticated predictive statistical models.
Models are used to score and rank available prospects. The prospects that most closely resemble your best customers (lookalikes) are selected first.
DLG and PDV offer sector specific predictive models to inform prospect selection. Market applications include:
- Charity Donors
- Utility Switchers
- Debt Management
A further option is postcode-level profiling using the Acorn geo-demographic segmentation.