The Importance of GDPR
What is GDPR and how will it affect you?
The General Data Protection Regulation (GDPR) is new European-wide legislation aimed to strengthen and protect the privacy rights of individuals.
As Direct Marketers we have a responsibility to ensure that the data we collect, store and use is compliant and meets the expectations of the data subject. The introduction of GDPR helps reinforce this and aims to help individuals better control their personal data with new regulation where the penalty for non-compliance will be significant fines.
Key facts about the GDPR and DLG and PDV’s preparation
If DLG and PDV manage and supply 100% of your data requirements using our extensive and rigorous processes to provide a market-wide compliant solution; you should avoid the enormous reputational and serious financial damage that using poor data practitioners could cause.