Our Data

Responsive, accurate and compliant consumer data

Profitable direct marketing starts with engaging the right customers and prospects. Accurate, compliant data is fundamental to success. To fuel their multi-channel campaigns, our clients rely on premium quality data from DLG and PDV.

Consumer lifestyle database

The market-leading consumer database

Our Consumer Lifestyles™ Database is an incomparable resource for data-driven marketing. It offers breadth, depth and accuracy – over 400 demographic, lifestyle and purchase intention variables across 23m records.

Explore our lifestyle database

Data Quality Management

Data Quality Management

DLG and PDV collect, maintain and distribute consumer data in line with the requirements of UK legislation. We are also accredited by the DMA’s DataSeal. All data is regularly screened against a roster of industry-standard reference files.

Learn about our data quality

data collection

The UK’s largest consumer data collection programme

DLG and PDV are the most experienced lifestyle data generators in the UK, with a 19-year track record. Our multi-channel data acquisition scheme is the UK’s largest. This level of activity promotes recency, accuracy – and maximum response.

See how we collect data


Essential data compliance

Our approach to compliance follows a stringent due diligence and auditing process, which takes into account industry rules and regulations; including the new General Data Protection Regulation (GDPR) legisation. Find out what GPDR is and how it will impact your business.

Read the key facts